Your network is not a spreadsheet

Every CRM begins as a promise and ends as a spreadsheet with opinions. Somewhere between the first import and the third quarter, the tool that was going to remember everything became a table you dread opening.

The problem isn't discipline. It's the shape. A spreadsheet stores what fits in cells: names, companies, stages. But when you actually work a network, the things you reach for are shaped like sentences — who introduced you, what you promised, why this person matters, who they know.

The value of a network was never in the nouns.

Test it on yourself. Before your next meeting, notice what you try to recall. It's never the fields. It's the story: the intro at the conference, the favour owed, the deck you said you'd send. Fields don't hold stories, so CRMs built on fields forget them.

That's why the Book files sentences, not rows. You tell it what happened in whatever chat app you already use, and it keeps the people, the promises and the connections — attached to each other, the way you actually remember them.

The spreadsheet was never the point. Memory was. Keep the memory; let the rows draw themselves.