“What do I need to do today?”
Today's tasks and follow-ups, late ones first.
Your little black book: a relationship focused CRM for consultants, advisors and founders, living inside the AI assistant you already use. There's no app. You tell it what happened after a meeting, in your own words. Months later you say a name and everything you know about that person comes back.
You probably don't need another one. You need a different kind.
Most CRMs are a list of names. They can tell you who someone is. They can't tell you why they matter, what they're worried about, or what you agreed in a room eight months ago, because nobody ever typed that in.
Everyone tracks their know-how. Nobody tracks their know-who: the people you know, and what you actually know about them. That's the gap. It's also where the name comes from.
Walk out of the meeting and say what happened. Voice or text, any order, nothing to fill in. Takes about thirty seconds. Here's a real one.
All right, um, so I just came back from the Estuary Founders Showcase. I finally had the proper chat with Oriad uh, from Halicon, and um, she apparently works with Rishi. She, um, well, actually, she's running their portfolio review right now, and one of uh, their companies, the portfolio companies, it's a food manufacturer that runs everything on spreadsheets. So that sounds like a good opportunity. So she will send me the name and try to connect me with them.
And uh, yes, and I also bumped into Barnaby from uh, Ossington. He says that his away day is definitely the last week of October. So I need to make note of that, and I need to remember to chase Oriane on a Friday to make that connection.
Both logged in the CRM.
Oriane Aubertin (Halcyon Ridge Capital): Recorded the chat, the portfolio review she is running with Rishi, and the spreadsheet-based food manufacturer lead. Task set to chase her for the name and introduction on Friday 25 September.
Barnaby (Ossington Brightwater): Recorded the chat and added a note that the partners’ away day is confirmed for the last week of October, attached to the AI pilot opportunity.
One thing worth flagging: you still have the overdue task from 20 September to send Marisol the revised Q4 pilot timeline. With the away day now fixed for late October, that timeline probably wants to land before then.
That reply is the part every other tool skips. It tells you what it matched, what it created and who it linked to whom, before you walk away.
Nobody typed that note. It was said out loud on the way out of the room, ums and all. Tap the microphone in your assistant and talk. For dictation that works in every app, we use Wispr Flow. That's a referral link: if you sign up through it we may get a small reward, and it costs you nothing.
If the dictation mishears a name, KnowWho checks what you said against who is already in your book and tells you what it corrected.
Say the name.
What do I know about marisol quintrell?
Marisol Quintrell is General Counsel at Ossington Brightwater LLP (a lead). She is the decision maker on your AI contract review pilot, which is at “Proposal sent”.
Overdue: You had a task to send her the revised Q4 pilot timeline by 21 September. That was two days ago.
Personal: She is a keen sailor and is on the water most weekends. She is also a member of the Estuary Founders Network.
What was said, who else is in the picture, what you owe them, how you met. One answer.
Your assistant's memory is built to remember you, not the two hundred people you deal with. It keeps a loose summary, decides for itself what to hold on to, and can't tell you what it matched or changed.
Inbox tools are good at what they do. But the call where she told you the real reason the deal stalled, the dinner where he said he's leaving in the spring, your own read on who actually decides: none of that leaves a digital trace, so none of it is in a tool that reads your digital trace.
KnowWho is the structured book behind the conversation. Every person, company, meeting and promise is its own record, linked to the rest, and it tells you exactly what it saved.
Yes. That's exactly who it's for. People whose work runs on a few hundred relationships that each matter individually. Consultants, advisors, founders, investors, agencies, recruiters, partnership people.
If the value is in what you know about someone, this is built for you.
It is not for volume. If you also run a shop with twenty thousand customers, put those in a database with segments and email sequences. We'd rather tell you now than have you find out in a month.
Yes. Jose Casal found KnowWho through a LinkedIn post, connected it, and wrote about it ten days later. In his words:
“Before a catch-up with someone new, it suggested topics we had in common. They were spot on and we had an excellent conversation.”
“Before regular meetings, it reminds me where we left things, including any commitments I still haven't completed.”
Jose CasalCoaches business leaders in flow-based organisational designIn your own book, private to you. Nobody else can see it, including us, except to run the service. We don't use it to train anything. You can export your whole book from Settings whenever you like, and if you leave, we delete it.
Enterprise customers get a dedicated database. The full detail is in the privacy policy, which is written in English rather than legalese.
Four plans. Free is the full product, not a trial. Pro costs less than one lost warm introduction.
For your personal use.
For the full-time operator.
For firms working one network.
For orgs with complex needs.
Every plan gets the whole product. What changes is how many people you can keep, and whether a team shares the book. The full comparison is in the docs.
Connect it to your assistant and say the name of someone you met this week. That's the whole setup.
You already know more than you can remember. Say a name and find out.
A network, not a list. And no more typing everything in after midnight.
Jimmy Skowronski, CTO and co-founder, Khiliad. The whole story
